You probably have a website, and if not, you’ve got a nagging feeling that you can’t afford not to have one. Not just any website, one that performs for your existing users and is enticing to your prospective ones.
Here’s a quick stats refresher, just to emphasize the point.
As of 2008 Canada’s population was 33,212,696 with 28,000,000 Internet users, if you do the math, that’s 84.3% penetration.
In the private sector, 86.66% were online, and 48.49% purchased goods or services online.
In the public section, 99.87% were online, and 82.14% purchases goods or services online.
If you are in charge of your current website, or the one that is soon to be, I’m certain your number one priority is to take care of your users. Regardless of who your website target audience is.
You want them to be able to easily find you and find out about you, highlight a competitive advantage, see your products or complete transactions (these are just a few of the many goals you might have).
I bet you already know who your target audience(s) is/are, but do you know how to meet their needs online? And if you are meeting their needs, are you compelling them to return?
Your website is, no doubt, an offshoot or a replacement for traditional advertising at the minimum. But, by thinking just a bit outside of the box, we can come up with ways to solve offline problems (like improving administrative systems), increase your exposure, meet marketing objectives, improve sales and two-way communication with your stakeholders.
Maybe after your website was created it fell to the bottom of your list or it was cost prohibitive to maintain, and you’ve left it to hang out in a corner of the Internet without attention. For your initial investment, it could be working better for you.
Possibly, you do you pay attention and your website is continuously being updated with fresh and interesting content. However, you aren’t seeing much of a return on your investment because it isn’t attracting users or when it does, they can’t find what they’re looking for. You watch your stats, but are disappointed with the numbers, where people are going, how long they are spending, where and why they’re exiting.
You’ve may have had complaints about the look and feel of the website. Or how users have difficulty using some aspect of the site, possibly the navigation or the CMS or e-commerce section. You know there are problems, but it feels like a big task to address them – energy and budget-wise.
Professional, experienced, high quality, and reasonably priced web advice isn’t as easy to come by as many “experts” say. It does exist, though.
For the sake of pleasing your visitors, meeting your goals (and putting your mind at ease), contact me and solve your web problems.
Tackle Your Web Problems, Delight Your Users
You probably have a website, and if not, you’ve got a nagging feeling that you can’t afford not to have one. Not just any website, one that performs for your existing users and is enticing to your prospective ones.
Here’s a quick stats refresher, just to emphasize the point.
Statistics Canada reports:
If you are in charge of your current website, or the one that is soon to be, I’m certain your number one priority is to take care of your users. Regardless of who your website target audience is.
You want them to be able to easily find you and find out about you, highlight a competitive advantage, see your products or complete transactions (these are just a few of the many goals you might have).
I bet you already know who your target audience(s) is/are, but do you know how to meet their needs online? And if you are meeting their needs, are you compelling them to return?
Your website is, no doubt, an offshoot or a replacement for traditional advertising at the minimum. But, by thinking just a bit outside of the box, we can come up with ways to solve offline problems (like improving administrative systems), increase your exposure, meet marketing objectives, improve sales and two-way communication with your stakeholders.
Maybe after your website was created it fell to the bottom of your list or it was cost prohibitive to maintain, and you’ve left it to hang out in a corner of the Internet without attention. For your initial investment, it could be working better for you.
Possibly, you do you pay attention and your website is continuously being updated with fresh and interesting content. However, you aren’t seeing much of a return on your investment because it isn’t attracting users or when it does, they can’t find what they’re looking for. You watch your stats, but are disappointed with the numbers, where people are going, how long they are spending, where and why they’re exiting.
You’ve may have had complaints about the look and feel of the website. Or how users have difficulty using some aspect of the site, possibly the navigation or the CMS or e-commerce section. You know there are problems, but it feels like a big task to address them – energy and budget-wise.
Professional, experienced, high quality, and reasonably priced web advice isn’t as easy to come by as many “experts” say. It does exist, though.
For the sake of pleasing your visitors, meeting your goals (and putting your mind at ease), contact me and solve your web problems.
by Ginger
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